Intro

Hi, I'm Libby Yim

I'm a seasoned Product Manager with 6 years of work experience building AI and B2B products that solve real business problems — from digitalising legacy workflows to launching AI products at scale. Hire the exact product leadership you need, seamlessly embedded into your team.

Previously at

Bowtie

Insight Robotics

Lane Crawford

L'Oréal

Preface

Book a call ↗LinkedIn

Focus

AI ProductsUser Research0→1 LaunchWorkflow DesignDiscovery

Available for new engagements

Work

Selected work.

Products I've helped build, scale and ship — with measurable business impact.

2023 – 2024

Digitalising the Claim Submission Flow

How a paper-based, manually intensive claims process was redesigned into a fully digital workflow — reducing turnaround time by 80% and freeing assessors to focus on high-value decisions.

A manual, paper-based claim submission process burdened assessors with heavy data entry and created processing backlogs that slowed turnaround for policyholders.

InsuranceWorkflow DesignOperations

80%

Reduction in claim turnaround time

Days

From weeks — processing now completed in days

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2024 – 2025

Accelerating Assessment via Straight-through Processing

Designed and deployed a straight-through processing workflow to automate claims assessment for eligible cases — dramatically reducing manual touchpoints and accelerating end-to-end turnaround time.

With the digital flow in place, the next leap was automation — designing a straight-through processing (STP) workflow that could assess and route claims without manual intervention.

InsuranceProcessAutomationQA

50%+

Claims processed via automated assessment flow

−60%

YoY drop in Submission to Paid turnaround time

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2024 - 2025

24/7 Customer Service via AI Chatbot

Led end-to-end discovery, design, and launch of the company's first AI-powered chatbot — achieving round-the-clock customer service coverage and reducing agent load on routine queries.

Led end-to-end discovery and launch of the company's first AI chatbot — extending customer service to 24/7 for the first time, with a rigorous QA and evaluation framework behind it.

AI ProductCustomer Service0 to 1Discovery

24/7

Round-the-clock customer service achieved

1st

AI chatbot at the company — zero-to-one

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Community

Community & involvement.

Mentoring, creating, and advocating across the tech and product community.

HKUST DDP — Technology & Management

Mentoring students in the Dual Degree Programme in Technology & Management — sharing real-world product experience as they navigate the path from campus to industry.

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MentorOct 2025

Silly Conv. Valley — Podcast

A bi-weekly podcast with topics surrounding technology, cultures and lifestyle.

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Co-creator2021 – 2025

HKFI Industry Campaign

Featured in a YouTube video for the HKFI campaign, sharing my personal experience working in the insurance industry as a digital product manager.

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ContributorDec 2024

Get in touch

Let's build something great together.

I'm always interested in new opportunities, collaborations, and product challenges.

inLinkedInConnect with meOpen ↗☎Book a call30-min intro chatOpen ↗